In today’s digital age, it’s common to hear the phrase “content is king,” and for good reason.
The internet has provided us with an unprecedented opportunity to share our ideas and perspectives with the world. As a speaker, it’s important to recognize the power of your content and to consider the benefits of giving it away for free.
Here are some reasons why speakers should give away their content for free:
1. It increases your exposure: By sharing your content for free, you’re increasing the likelihood that it will be seen by a wider audience. This can lead to more opportunities for speaking engagements, partnerships, and collaborations.
2. It establishes you as an expert: When you share your knowledge and insights with others, you’re demonstrating your expertise in your field. This can help you to build a reputation as a thought leader and attract more opportunities to share your ideas with others.
3. It helps you to reach new audiences: When you give away your content for free, you’re not just reaching your existing audience, but you’re also reaching new audiences who may not have otherwise been exposed to your ideas.
4. It builds trust and credibility: When you freely share your knowledge and insights, you’re building trust and credibility with your audience. This can help you to establish long-term relationships with your followers and increase your influence.
5. It can lead to new revenue streams: While giving away your content for free may not immediately lead to revenue, it can help you to establish a loyal following who may be more willing to purchase your products or services in the future.
Giving away your content for free can be a powerful strategy for increasing your exposure, establishing yourself as an expert, reaching new audiences, building trust and credibility, and potentially creating new revenue streams. As a speaker, it’s important to recognize the value of your content and to consider the benefits of sharing it with others for free.
To watch what a critic said of my value of giving away my content, check out this video: